How the Product Manager Role is Changing in 2025 | Jiaona Zhang (CPO Linktree)

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About this video

​ ​ My guest today is Jiaona Zhang, CPO of Linktree.

JZ is the Chief Product Officer of Linktree and a guest lecturer at Stanford.

We had a great chat about AI’s impact on PM managers and super ICs, the shift towards PM specialists, and whether becoming a creator can help advance your PM career.

(00:00) Find what makes you happy in your PM career (01:44) AI's impact on PM managers and super ICs (04:03) How to balance strategy and execution (08:24) Streamlining PM tasks with AI (13:28) Creating strategy docs and PRDs that work (16:50) Your career is your most important product (22:55) The shift from PM generalists to specialists (23:58) Exploring JZ's Career Odyssey framework (25:49) Why you shouldn't just optimize for comp and title (31:12) Does the creator economy actually work? (44:19) Can being a creator help advance your product career?

Where to find Jiaona: