Start a SaaS From $0 in 2026

This post is auto-generated from a public YouTube interview for personal study notes. It is not an endorsement. The transcript is machine-derived and may contain errors; refer to the original video for accuracy.

About this video

No savings. No trust fund. No venture capital. Just nights and weekends.

That's how most successful SaaS companies start — including mine.

I walk through what it costs, what's free, how to build without cash, and how to find your first customers on a tiny budget.

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About Me: I’m Rob Walling. I’ve been building, growing, and acquiring SaaS companies for nearly two decades.

I’ve started six companies (five of them bootstrapped) and exited multiple times, most notably selling Drip in 2016.

I’ve invested in over 200 startups, and my focus is on helping founders build multimillion-dollar companies without the pressure of the traditional "unicorn or bust" venture capital model.

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