Publishers are sitting on valuable audience data — many just aren’t using it well

This post is auto-generated from a public YouTube interview for personal study notes. It is not an endorsement. The transcript is machine-derived and may contain errors; refer to the original video for accuracy.

About this video

James Capo has spent much of the last decade helping publishers solve one of the industry’s biggest challenges: how to better understand and monetize their audiences.

As CEO of Omeda, he oversees a platform that powers subscription management, email marketing, audience data, and paywall tools for many of the world’s largest media companies.

In a recent interview, Capo explained why he believes many publishers have made audience management far more complicated than it needs to be, how AI could soon help publishers better predict churn and improve subscriptions, and why media companies should build more niche products and verticals around loyal audiences.