This independent magazine publisher doubled down on print

This post is auto-generated from a public YouTube interview for personal study notes. It is not an endorsement. The transcript is machine-derived and may contain errors; refer to the original video for accuracy.

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After spending several years helping launch food and travel magazines in London, Krista Faist returned to Toronto with a simple idea: replicate the free magazine model that was thriving across the UK transit system.

In 2015, she launched Twenty Two Media Group and started building two media outlets into lifestyle brands focused on food, travel, and culture.

What began as a one-person operation has since grown into a media company spanning print, digital, events, and now shortform video.

In a recent interview, Faist explained how she landed major advertisers before the first print issue even launched, why she still believes premium print magazines have real value in a digital-first media landscape, and how Twenty Two Media Group is expanding into vertical video and creator partnerships while keeping print at the center of the business.