This local newsletter covering a Dallas suburb has the highest paid conversion rate on Substack

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About this video

The Coppell Chronicle isn’t your average Substack newsletter. For one, the headlines are incredibly boring. Secondly, there’s really no free version of it, since every issue that’s sent out includes a paywall.

But perhaps the most remarkable thing about it is that it’s managed to convert upwards of 40% of its email list into paid subscribers, which is a conversion rate at least 10 times higher than the average Substack newsletter.

What’s more, its owner Dan Koller achieved all this while maintaining his full time job.

In a recent interview, Dan explained how he launched the newsletter, why it took off in his Dallas suburb, and whether he thinks other wannabe local news entrepreneurs could copy his model.