This newsletter for female sports fans reached 1 million subscribers

This post is auto-generated from a public YouTube interview for personal study notes. It is not an endorsement. The transcript is machine-derived and may contain errors; refer to the original video for accuracy.

About this video

When Ellen Hyslop and her co-founders launched The Gist in 2017, none of them had worked in media or the sports industry.

They were young professionals in financial services who had grown frustrated with a sports media ecosystem that largely catered to men while overlooking millions of potential female fans.

What began as a side project built during evenings and Sundays has since grown into a sports media brand with more than 1 million newsletter subscribers, hundreds of thousands of social followers, a podcast, paid community, proprietary games, and partnerships with major advertisers.

In a recent interview, Hyslop explained how scrappy marketing helped attract The Gist’s first subscribers, why social media became an important source of revenue, and how the company is expanding into a paid community and launching its own games.